Liebherr AR Experience

For Bauma 2019, the world’s largest construction equipment trade fair in Munich, we developed the Liebherr AR Experience – an augmented reality app that gives visitors an immersive insight into the latest innovations in specialist civil engineering. Initially designed for use with physical architectural models, the app provided impressively detailed visualisations of machines and processes in an interactive environment.

Following the trade fair, the app was further enhanced to allow users to experience it in open spaces without an architectural model. It now features three virtual construction sites that can be placed anywhere, showcasing various machines in action and demonstrating innovative construction processes in a clear and engaging way.

With this project, we created an intuitive and technically advanced application that not only stood out as a trade fair highlight but also continues to serve as a powerful long-term marketing and training tool.